Let’s take the technology deaf people use to hear and use it to sell shit.
Well, that’s one opinion on this interesting new technology called SkyGo. A little box that attaches to a window in a train car and transmits high-frequency sounds or messages via bone connection that you can only hear in your brain. Sounds ridiculous and as I type this I really hope it is. Like something from TheOnion or an April’s Fools joke 3 months late.
Anyway, “BBDO Düsseldorf has developed a special window for public transportation that uses a transmitter to silently release high-frequency oscillations that your brain will convert into sound.” The creative on these messages will have to be very clever because the annoyance factor is probably higher than a pop up ad. We shall see if it catches on.
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