Volunteers get their applause and ads on the subway

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City Hall is launching a major new ad campaign urging New Yorkers to roll up their sleeves and volunteer.

The agency spearheading the campaign, NYC Service, wants to up the proportion of New Yorkers who lend a hand with free labor to 50% from a paltry 18%.

The ads, which will start appearing on 1,000 subway cars Monday, target people who don’t do volunteer work by stressing that service has some selfish benefits, too.

They sport messages like “Volunteer. It’s ego-friendly” and “Dinner with a side of satisfaction.”

Read the NY Daily News Article here

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